Privacy Policy

Shopify Store Data

• • Product catalogs, descriptions, and pricing information
• • Order history and transaction data
• • Customer insights and demographic information
• • Store configuration and settings
• • Inventory levels and product performance metrics

Ad Performance Metrics

• • Campaign performance data from Facebook and Instagram
• • Google Ads campaign metrics and insights
• • Click-through rates, conversion data, and ROI metrics
• • Audience engagement and demographic insights

User Input and Configuration

• • Campaign configuration settings and preferences
• • Budget allocations and bidding strategies
• • Target audience selections and parameters
• • Creative assets and advertising content
• • Account settings and user preferences

Authentication Credentials

Authentication credentials for connected third-party services are collected via secure OAuth protocols, including access tokens for:

• • Shopify store connections
• • Meta (Facebook/Instagram) business accounts
• • Google Ads account access

Platform Data Collection

We collect Meta platform data to enable campaign creation, optimization, audience targeting, and performance reporting. Platform Data includes business information such as:

• • Ad Accounts and account metadata
• • Campaign Structures and configurations
• • Performance Insights and analytics data
• • Page Metadata and business information
• • Audience data for targeting optimization
• • Creative assets and ad content

Data Usage Scope

Meta platform data is used exclusively for campaign-related functions and is not sold, rented, or used for profiling unrelated to ad automation. Specific uses include:

• • Automated campaign creation and optimization
• • Audience analysis and targeting improvements
• • Performance reporting and insights generation
• • Ad account management and administration
• • Compliance monitoring and policy adherence

Access Revocation

You may revoke access at any time from your Meta settings by visiting Facebook Settings → Apps and Websites and removing Amplify from your connected applications. This will immediately stop our access to your Meta data.

Campaign-Related Functions

Data is only used to fulfill campaign-related functions and is not sold, rented, or used for profiling unrelated to ad automation. Specific uses include:

• • Automated campaign creation and setup
• • Real-time campaign optimization and bidding
• • Audience targeting and segmentation
• • Performance analysis and reporting
• • Creative asset generation and testing
• • Budget allocation and spend optimization

Service Improvement

We may use aggregated, anonymized data to improve our platform features and AI algorithms. This includes:

• • Enhancing campaign optimization algorithms
• • Improving audience targeting capabilities
• • Developing new platform features
• • Conducting performance benchmarking

Communication and Support

• • Providing customer support and technical assistance
• • Sending service-related notifications and updates
• • Communicating about account status and billing
• • Sharing platform updates and new features

Retention Policy

We retain campaign data and connected account metadata only as long as your account is active or as needed to provide services. Specific retention periods include:

• • Active campaign data: Retained while campaigns are running
• • Historical performance data: Retained for up to 2 years for reporting
• • Account information: Retained while account is active
• • Billing records: Retained for 7 years for tax and legal compliance
• • Support communications: Retained for 3 years

Data Deletion Options

You can request account deletion at any time. We provide multiple ways to request data deletion:

• • Use our data deletion form
• • Email us directly at support@useamplify.ai
• • Contact us through your account settings
• • Call our support team at +1-647-671-1349

Deletion Timeline

Upon receiving a valid deletion request, we will:

• • Acknowledge your request within 2 business days
• • Complete data deletion within 30 days
• • Provide confirmation once deletion is complete
• • Retain only legally required records (billing, tax records)

Automatic Deletion

Data is automatically deleted in the following scenarios:

• • Account termination or cancellation
• • Expiration of retention periods
• • Revocation of third-party platform access
• • Compliance with legal deletion requirements

Access and Portability

You can request access to, correction of, or deletion of your data at any time. We will provide your data in a portable format within 30 days of a valid request.

Data Correction

You can update or correct your personal information through your account settings or by contacting our support team. We will update your information promptly upon verification.

Access Revocation

You have the right to revoke Amplify's access to your connected accounts at any time:

• • Meta accounts: Through Facebook/Instagram app settings
• • Google Ads: Through Google account permissions
• • Shopify: Through your Shopify app management

Communication Preferences

You can opt out of marketing communications at any time by clicking the unsubscribe link in emails or updating your preferences in your account settings.

Legal Rights

Depending on your location, you may have additional rights under data protection laws such as GDPR, CCPA, or other applicable privacy regulations. Contact us to exercise these rights.

Security Measures Include:

• • End-to-end encryption of data in transit and at rest
• • Regular security assessments and penetration testing
• • Multi-factor authentication and access controls
• • Employee training on data protection and security
• • Incident response and breach notification procedures
• • SOC 2 Type II compliance and regular audits